Some brokers treat business listings like a standard MLS real estate post. They put up sloppy public listings with photos or descriptions that make it incredibly easy for employees, customers, and competitors to figure out exactly who is selling. That leaks value and panics staff.
cobroker
cobroker
The Co-Brokerage Question: One Answer Tells You Everything About Whose Side Your Broker Is On
Follow up with: have you co-broked on closed deals in the past year, and can you give me an example? Asking for a real transaction turns a policy conversation into a track record conversation, and track records are harder to fake.
The Most Important Question to Ask Any Business Broker: Where, Exactly, Will My Listing Go?
What is your process for reaching buyers who are not actively searching? This question separates brokers who rely entirely on inbound platform traffic from those who actively prospect their databases.
Crafting a Killer Business Listing: What Buyers Want to See in Your Pitch
A great listing attracts serious buyers. Here’s What your Business Broker Should Be Doing to Get Your Listing Noticed. Catchy Headline: Include business type, location, and a hook (e.g., “Profitable NYC Café, $500K Revenue”). Proactive Email Blasts: A experienced broker has a wide and deep email distribution list developed over years. CO-Broker: Dirty secret…good brokers co broker […]
Co Brokering…the argument against and the response
Cobrokering in business brokerage refers to the practice of multiple brokers or intermediaries working together to facilitate a business sale. While cobrokering can have certain advantages, there are also arguments against this practice. Here are some common arguments against cobrokering in business brokerage: Lack of Control: When multiple brokers are involved in cobrokering a […]