March 9, 2025 In The Art of War, Sun Tzu famously declared, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” For over two millennia, this timeless wisdom has guided generals, strategists, and—yes—small business owners like you. I recently stumbled across a clip from the 1970s […]
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How Small Businesses Can Use the Value Acceleration Method to Boost Business Value
Enter the Value Acceleration Method, a proven strategy that helps business owners maximize their company’s worth, prepare for profitable exits, and create financial opportunities for themselves and their families. In this post, we’ll explore how this method works and how small business owners can apply it to transform their companies into wealth-building engines.
Lessons for Small Businesses from “The Other Guy Blinked: How Pepsi Won the Cola Wars”
Pepsi embraced its underdog status, framing itself as the scrappy, youthful challenger to Coke’s stodgy giant. This narrative resonated with consumers and kept Pepsi in the game. Small businesses often feel dwarfed by larger competitors, but that’s not a flaw—it’s an opportunity
An Advertising Genius, John Morgan, The Strongest Balance Sheet Wins, and Size Matters
To illustrate this, let’s draw a parallel to a famous line from attorney John Morgan, founder of Morgan & Morgan, who once quipped in an advertisement, “Not all attorneys are the same.” I always found this to be so on point. And I thought it appropriate for my business as well.
The Cerulean Sweater Lesson Every Small Business Needs to Hear
If you’ve ever seen The Devil Wears Prada, you probably remember that moment when Meryl Streep’s Miranda Priestly shuts down Anne Hathaway’s Andy Sachs with a single, icy monologue. Andy smirks at a pile of blue sweaters, thinking fashion’s some frivolous game. Miranda doesn’t flinch. She launches into a takedown that’s equal parts savage and […]