Pepsi embraced its underdog status, framing itself as the scrappy, youthful challenger to Coke’s stodgy giant. This narrative resonated with consumers and kept Pepsi in the game. Small businesses often feel dwarfed by larger competitors, but that’s not a flaw—it’s an opportunity
Transworld
Listening to the Veterans: A Lesson from Hamburger Hill for Business Owners and Franchisees
Did I tell you to spit?
“Guarantees Are Guarantees”: Lessons from Tommy Boy for Business Sales
A good business agreement does what Tommy couldn’t: it provides substance. It spells out what “guaranteed” actually looks like—whether that’s a money-back clause, a service-level commitment, or a replacement policy. This clarity transforms a vague sales pitch into a concrete assurance, making the buyer feel secure enough to say yes.
Truth or Dare: The myths about businesses for sale
Misconceptions breed doubt, and doubt can stop you from seizing incredible opportunities. By cutting through the noise, I hope to empower you—whether you’re buying or selling—to move forward with clarity and conviction.
As Johnny Rotten Says “Should I Stay or Should I Go Now”?
Should I Stay or Should I Go? Navigating Business Location Decisions in Tampa Bay by Michael Shea, Tampa Business Broker When you’re purchasing an existing business in Tampa Bay, one of the critical decisions you’ll face is whether to remain in the current leased space or move to a new location. It’s a decision […]