Pepsi embraced its underdog status, framing itself as the scrappy, youthful challenger to Coke’s stodgy giant. This narrative resonated with consumers and kept Pepsi in the game. Small businesses often feel dwarfed by larger competitors, but that’s not a flaw—it’s an opportunity
Tampa Business Sales
An Advertising Genius, John Morgan, The Strongest Balance Sheet Wins, and Size Matters
To illustrate this, let’s draw a parallel to a famous line from attorney John Morgan, founder of Morgan & Morgan, who once quipped in an advertisement, “Not all attorneys are the same.” I always found this to be so on point. And I thought it appropriate for my business as well.
Listening to the Veterans: A Lesson from Hamburger Hill for Business Owners and Franchisees
Did I tell you to spit?
“Guarantees Are Guarantees”: Lessons from Tommy Boy for Business Sales
A good business agreement does what Tommy couldn’t: it provides substance. It spells out what “guaranteed” actually looks like—whether that’s a money-back clause, a service-level commitment, or a replacement policy. This clarity transforms a vague sales pitch into a concrete assurance, making the buyer feel secure enough to say yes.
As Johnny Rotten Says “Should I Stay or Should I Go Now”?
Should I Stay or Should I Go? Navigating Business Location Decisions in Tampa Bay by Michael Shea, Tampa Business Broker When you’re purchasing an existing business in Tampa Bay, one of the critical decisions you’ll face is whether to remain in the current leased space or move to a new location. It’s a decision […]