A good business agreement does what Tommy couldn’t: it provides substance. It spells out what “guaranteed” actually looks like—whether that’s a money-back clause, a service-level commitment, or a replacement policy. This clarity transforms a vague sales pitch into a concrete assurance, making the buyer feel secure enough to say yes.
tommyboy
tommyboy
Building Trust with Buyers: Why Guarantees on Boxes Don’t Cut It (Lessons from Tommy Boy)
There is a scene in the movie where Tommy is selling in some brake pads and the Distribution Managers’ objection to the lack of a ‘guarantee’ on the box is singularly accurate to portraying the importance of contracts and service agreements in large and small businesses.
How to drive sales like Tommy Boy
How to Drive Sales Like Tommy Boy The 1995 comedy film Tommy Boy is a classic tale of an unlikely salesman who must save his family business. While the film is full of laughs, it also contains some valuable sales lessons that small business owners can learn from. Here are a few of the key […]
Contracts, Guarantees, Assignability Etc
It never fails but in almost every deal a buyer or a buyers attorney fixates on “contracts” and the assignability of the contracts in a deal. Now I have spoken to several attorneys I respect on the issue here in Florida and most smaller businesses realize that the cost of litigating to enforce a contract […]