Brand reputation: Franchisors work hard to establish and maintain a strong brand reputation. When a franchisee violates the rules, it can reflect poorly on the entire franchise network, potentially damaging the brand’s image and the trust of customers.
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QSR- The Quick Serve Restaurant – The Founder A Fun Teaching Tool
We all go there, been there, eat there. But how did they come to be….well “The Founder” film tells the story of McDonalds and its genius….out of that dining experience shift came a whole vertical within the food business birthing taco bell, KFC, Chik Fil A and more.
The spider web of marketing your business no matter the industry
Creating a marketing plan that resembles a spider web involves a strategy that is interconnected, multi-faceted, and encompasses various channels and tactics to achieve the desired goals. Here’s a step-by-step guide on how to develop a marketing plan using a spider web approach: Define your objectives: Start by identifying your marketing objectives. These could include […]
Your Brand and A National Brand…They Are Symbiotic
Branding Matters…often times franchisees and agents and local owners see them as conflicted…quite the contrary…brand power is symbiotic when deployed correctly
What is Section 338(h)and how can it help sellers and buyers get a deal done?
Section 338(h)(10) allows a purchasing corporation to elect to treat the acquisition of another corporation as a deemed asset purchase for tax purposes, even though it may legally be structured as a stock purchase. This means that the purchasing corporation can treat the transaction as if it had acquired the assets of the target corporation, resulting in potential tax benefits such as stepped-up basis in the assets and the ability to deduct any resulting goodwill or intangible asset amortization.