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Michael Shea

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Why “Knowing When the Time is Right” is a Business Owner’s Most Expensive Gamble

February 25, 2026 by Michael Shea PA

In my years at Transworld Business Advisors, I’ve walked through hundreds of businesses across the Tampa Bay area—from the manufacturing hubs in Pinellas Park to the professional suites in Westshore and the growing retail strips in Wesley Chapel.

One thing local owners have in common? They are experts at reading signals. They know when the shipping lanes at Port Tampa Bay are bottlenecked, they know how a new development in Water Street affects their foot traffic, and they can feel a shift in the local labor market before the data even hits the news.

But there is one signal many owners think they’ll see clearly that almost always stays invisible until it’s too late: The “Right Time” to sell.

The Illusion of “Someday”

I see it constantly in the Hillsborough and Pinellas markets. An owner tells me, “Michael, I’m not ready yet. I’ll just know when the time is right.”

It sounds like a safe, gut-driven strategy. In reality, it’s one of the most expensive assumptions you can make. According to the Selling Your Business study, while 80% of owners expect to exit in the next decade, only about 34% have actually done the math or the paperwork.

The disconnect isn’t a lack of desire; it’s a lack of preparation. In the M&A world, timing isn’t usually something you choose—it’s something that gets imposed on you.

When the “5 D’s” Hit the Bay

Florida is a paradise, but life still happens. In exit planning, we talk about the 5 D’s:

  1. Death

  2. Disability

  3. Divorce

  4. Distress

  5. Disagreement (Partnership disputes)

EPI data shows that roughly half of all business exits are forced by one of these events. When you are forced to sell because of a health scare or a partnership split, your leverage evaporates. Buyers in the Florida market are savvy; they can smell urgency. If you’re reacting to a crisis rather than executing a plan, the value you spent 30 years building in Downtown St. Pete can erode in thirty days.

Stop Flying Blind on Your Valuation

You wouldn’t list a home in South Tampa without looking at the comps, yet 60% of business owners have never had a formal Real Market Analysis. Relying on “industry multiples” you heard at the golf course is like navigating the Intercoastal without a GPS—you might feel okay, but you have no idea how close you are to the oyster bars.

To get a deal across the finish line, you need to know three specific numbers:

  • The Real Number: What a buyer will actually pay in today’s Tampa market.

  • The Net Number: What stays in your pocket after Uncle Sam and the bank get theirs.

  • The Lifestyle Number™: What you actually need to retire in a place as expensive as Florida.

The Bottom Line

Success in a business sale isn’t about waiting for a “sign” from the economy. It’s about Value Acceleration. Owners who plan early don’t necessarily exit sooner—they just exit better. They protect their leverage, keep their options open, and ensure that when they finally head out to the Gulf, they’re doing it on their own terms.

Don’t wait for timing to tap you on the shoulder. By then, the best deals are usually off the table.

Michael Shea represents the Tampa Florida Transworld office. In business since 2005, he has established a reputation as a trusted business broker across Florida’s key markets- from Tampa to Orlando, Melbourne, and more. Over the past two decades, Michael and his team have closed over $1 Billion in sold business volume and presided over more than 450 transactions. His credentials include the IBBA Certified Business Intermediary®, and most recently, the prestigious Certified Exit Planning Advisor® (CEPA) credential.

Filed Under: Business Management Tips, exitplan, exitplanning, michaelshea, sellerfinancing, Selling A Business, Selling Your Company, Tampa Business Sales, tampabusinessbroker, transworldbusinessadvisors Tagged With: business, businessbroker, michaelshea, tampa, tampabay

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