A great listing attracts serious buyers. Here’s What your Business Broker Should Be Doing to Get Your Listing Noticed.
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Catchy Headline: Include business type, location, and a hook (e.g., “Profitable NYC Café, $500K Revenue”).
- Proactive Email Blasts: A experienced broker has a wide and deep email distribution list developed over years.
- CO-Broker: Dirty secret…good brokers co broker working for you…bad ones don’t they put up walls and barriers for thier benefit to line their pockets not getting you the best price and terms possible…ASK THE QUESTION
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Detailed Description: Cover history, operations, and unique selling points.
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Financial Snapshot: Share revenue, profit, and growth trends (3 years minimum).
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Visuals: Add professional photos or a short video tour.
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Growth Potential: Highlight untapped opportunities (e.g., new markets, products).
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Clear Terms: State asking price and whether it includes assets or inventory.
Example: “Established Pet Store in Austin, TX. $800K revenue, 20% YOY growth. Loyal customer base, prime location. Asking $1.2M.”
Pro Tip: Use storytelling to make your business memorable.
Craft a listing that closes deals faster.
Michael Shea represents the Tampa Florida Transworld office. In business since 2005, he has established a reputation as a trusted business broker across Florida’s key markets- from Tampa to Orlando, Melbourne, and more. Over the past two decades, Michael and his team have closed over $1 Billion in sold business volume and presided over more than 450 transactions. His credentials include the IBBA Certified Business Intermediary®, and most recently, the prestigious Certified Exit Planning Advisor® (CEPA) credential.