Michael Shea PA Senior Partner @ Transworld Business Advisors | Small Business Sales, Acquisitions April 7, 2025 Way back in the early 90’s I worked for PepsiCo. My first job was as a night manager in the distribution center. Brand spanking new we moved millions and millions of cases of Pepsi, Mountain Dew, Doctor Pepper […]
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Lessons for Small Businesses from “The Other Guy Blinked: How Pepsi Won the Cola Wars”
Pepsi embraced its underdog status, framing itself as the scrappy, youthful challenger to Coke’s stodgy giant. This narrative resonated with consumers and kept Pepsi in the game. Small businesses often feel dwarfed by larger competitors, but that’s not a flaw—it’s an opportunity