Closed August 15, 2024 | Sold for $1,650,000 Cash
By Michael Shea, Transworld Business Advisors of Tampa Bay
Overview
This transaction highlights how the right broker, strategy, and referral network can turn a long-frustrated seller into a satisfied client in under 90 days. The owner of a specialty garden supply wholesale business had previously attempted to sell the company multiple times on their own—without success. After years of effort and missed opportunities, they turned to a trusted source for help.
Thanks to a referral from a former business broker (and friendly competitor), the seller was connected with me, and the rest is history.
The Challenge
The seller had already experienced the pain of “do-it-yourself” business sales:
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Wasted time with unqualified buyers
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No clear valuation strategy
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Loose confidentiality that risked employee and vendor relationships
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Emotional burnout from multiple failed attempts
Although the business was profitable and well-positioned in a niche market, the seller had grown discouraged—and skeptical—about finding the right buyer.
The Strategy
After our initial consultation, we immediately implemented a proven sales process:
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Professional Valuation & Positioning
We analyzed financials, calculated true market value, and repackaged the business for presentation to buyers. -
Targeted Buyer Outreach
Rather than casting a wide net, we leveraged my referral network—specifically a former BNI (Business Network International) member—to identify a qualified buyer. -
Fast but Thorough Due Diligence
With strong financials, a unique product line, and a clear operations model, we were able to move quickly into buyer review and negotiation. -
Deal Structuring
A full cash offer at $1.65 million was negotiated, providing the seller with a clean exit and peace of mind.
The Results
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Sale Price: $1,650,000
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Close Timeline: Less than 90 days from listing
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Buyer Type: Referred client (former BNI member contact)
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Payment Terms: All-cash deal
Key Takeaways
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Relationships matter. This deal came together because of trusted referrals—from a former competitor to a past BNI colleague.
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DIY sales often backfire. Sellers who try to go it alone often end up with frustration and wasted time. Bringing in a professional made the difference.
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Speed doesn’t sacrifice value. With proper positioning and a strategic buyer match, we achieved a premium, all-cash outcome in record time.
Final Thought
This deal is proof that good things happen when you do right by people. At Transworld Tampa, we’re proud to close good deals for good people—day in and day out. Whether you’ve tried to sell before or are just beginning the process, we’re here to help make your next chapter possible.
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Michael Shea
Transworld Business Advisors of Tampa Bay
Your Florida Business Broker
www.yourfloridabusinessbroker.com
Interested in selling your business the right way? Let’s talk.
Michael Shea represents the Central Florida Transworld office. In business since 2005, he has established a reputation as a trusted business broker across Florida’s key markets- from Tampa to Orlando, Melbourne, and more. Over the past two decades, Michael and his team have closed over $1 Billion in sold business volume and presided over more than 450 transactions. His credentials include the IBBA Certified Business Intermediary®, and most recently, the prestigious Certified Exit Planning Advisor® (CEPA) credential.