The other day I had a customer come to see me and they have a small business and its not doing so well, which on its own is not all that uncommon. What was striking is when they asked me “are we too small for you to work with?” That was striking. Then today a colleague told me how he thought sometimes big firms look at us with some disdain as they perceive us as only servicing Main Street. Quite a juxtaposition. On the one hand someone perceived us as too big to service the little guy and the other clientele may view us with disdain for servicing the little guy.
One of my favorite films, “The Magnificent Seven” speaks to my position on this scenario. 7 professional gun fighters go south of the border to defend a town from bandits. They are professionals and exceptional at their jobs. I like to think of myself and my colleagues at Transworld in the same light. Small business owners need professionals too and our skills. Just because you are small you should not settle for any less a level of skilled professional when selling your business.