I am often amazed at how devoid of awareness folks are about how the various social media platforms are competing for market share and how their daily battle is missed by the consumer. So here are two items that recently popped up you need to be aware of and action on.
The first is the use of the #shorts hashtag in the short form (under 60 second) video format on Youtube. Business owners and consumers often view YouTube and google as separate entities and unrelated. They are not. Watch the following to learn the import of #shorts in your marketing strategy.
The second item is the addition of a voice tweet function in Twitter. Now not everyone has the ability to do it but voice be inserted into a messaging platform for selective users….well it leads one to wonder about the potential direction, how it will impact seo and voice search in the future and why Twitter went this direction. Take a listen to my thoughts here.