When you have conversations with entrepreneurs you find out we talk about a wide range of subjects: success, freedom, fulfillment, leadership, family. You see we take the risk of entrepreneurship for intangible reasons as much as for the economic benefits self employment.
What makes this important for buyers to understand (who primarily are not entrepreneurs and have usually worked for others) is our DNA is wired differently and as such so to will be our method of operation for running a business.
For those frequent readers of my blog you are aware of the term from the movie “Jerry Maguire” ….”The Quan” . The “Quan” is the total package, the money, the life, the peace of mind, the respect, the freedom, and the ability to manage our own life. In analyzing opportunities as buyers if you don’t understand the entrepreneurs search for the “Quan” you will certainly struggle with understanding our choices and methods.